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With relevant content you generate more and better visitors on your stand or event. In this article, we will focus on generating event leads. And with this marketing content plays a very large role.   Content based on Buyer Personas With your event or exhibition participation you surely want to meet the right visitors…

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Lourens Touwen   22-02-2016  


Do you sometimes feel that your communication efforts not touch your target group? That all of your competitors surpass you with their impressive campaigns with budgets that are ten times larger as yours? You can increase the opportunity that your communication message enters your target audience (literally and figuratively).…

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Lourens Touwen   22-03-2016  


On March 16 & 17 2016 the exhibition Solar Solutions transpired. Rexel Netherlands won for the second year in a row the prize for the most beautiful stand. Rexel was commended for its innovative design, the large number of new products, the very active stand personnel with 'hunters' in the aisles and include…

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Lourens Touwen   22-03-2016  


We all know it. You walk all day on a exhibition event and the battery of your phone runs down slowly. Nothing is more annoying than walking around with a blank phone. Brightbox figured out a convenient solution.   Brightbox is a charging point for cellphones. At first glance it seems a bit on a snack wall. The Brightbox…

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Lourens Touwen   22-03-2016  


Skills Heroes, regional matches where MBO students get the chance to show their talents in various areas of expertise. With last March the national finals 'Skills Heroes The Finals 2016' in Amsterdam RAI. Laarhoven design took care of the structure and physical realization.     Challenge The challenge…

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Lourens Touwen   25-04-2016  


Kingsday 2016 is already a few weeks behind us. For the whole of Netherlands a cosy party and also a good moment for many people to get some extra money on the free market. Thousands of people arrange a stand on Kingsday and offer anything for sale. From toys to household goods, from spring rolls to cans of beer.  …

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Lourens Touwen   10-05-2016  


Have you already booked your summer holiday? Very good! Then you have chosen to spend your money on what you make most happy: an experience! And if you book long in advance, you will be even happier.   Spending your money on trips and vacations may seem like a waste. After all, you have nothing tangible, except nice…

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Lourens Touwen   31-05-2016  


Sometimes you come into contact with something that really moves you. A meeting, a movie, a story, a note, a photo. It could be anything. In the section "It's a hit" we share these moments because we believe that people only take action if they really get moved. The same is true for your target audience. View…

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Lourens Touwen   28-06-2016  


Just looking for an ATM in an unknown city? Or searching for the right word in Spanish? Just two examples we all sometimes encounter during a holiday abroad. But luckily you have your phone! There are many useful apps that can take you quickly to the nearest ATM machine or give you (also offline) a good translation of that…

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Lourens Touwen   28-06-2016  


In preparing your marketing campaigns by using applied knowledge on the functioning of the human brain and unaware behaviour, also called neuro-marketing called, you can greatly improve the results of your exhibition participation or event. Maybe your first reaction is: way too complicated! But read further and you will…

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Daan   2-03-2017  


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